There has never been a better time to reach the untapped and underserved Hispanic-American market--and profit from doing so!

Statistics

According to the U.S. Census Bureau, Latinos are the fastest-growing minority. They will comprise one-quarter of the population by 2050; that's about 96 million--an increase of more than 200%!

Trends

Latinos have long been regarded as a market not worth pursuing for financial products, plagued by lower than average wealth, language barriers, mistrust of financial institutions, and reliance on family networks to support them as they age. But things are changing:

• Median income of Hispanics has surged 4.8%--to $28,300, more than any other group
• Middle class household earnings of over $50,000 is growing fastest of all other groups; this group is injecting $300 billion a year into the economy
• Hispanics have accumulated wealth in the last 10 to 15 years, but their money isn't working as hard for them as they are working for it
• Few financial services companies are courting Hispanics for their money